MINIMALISM, Sustainably MINI

PRODUCTION

 

EFFICIENCY RIGHT DOWN THE LINE.

 
 

The principle of MINIMALISM is a synonym for efficient production, economical cars and social commitment. It's a sustainable approach to what we think and do at MINI. For us, it means: fun with the product, fun at work, fun with each other. And for you: fun while driving.

 
 
 

THE INTEGRATED
PAINT PROCESS

Things are looking bright: the MINI manufacturing facilities in Oxford employ an innovative and highly efficient spray technique. Compared with conventional methods, the integrated process requires one whole layer of paint fewer. The result is a three-fold increase in efficiency:

  • Omitting the filler layer with its solvent content is good for the environment.

  • The integrated paint process eliminates the need for an energy-intensive enamelling process.

Fewer working operations lead to savings in freshwater, meaning a lower energy demand and fewer emissions. This is how a MINI obtains its exclusive colour − while at the same time, demonstrating that, deep down, it's well and truly green.