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DESIGN YOUR OWN MINI.
MINI Yours Customised allows you to get creative and tailor your MINI to suit your style.
Thanks to the global trend that is customisation, we are no longer forced to buy a one-size-fits-all or an off-the-shelf product. From restaurants which custom-make dining experiences to big corporations like Coca-Cola’s Share a Coke campaign, or Converse’s Converse By You customisation tool, which allows you to choose the colour, design and exact specifications of the shoe you so desire, there’s no denying the customisation trend has taken the world by storm.
MINI has always been synonymous with the individual. From the very first model in 1959, which became a style icon of the ’60s, to the brand new MINI Originals, drivers have always been able to express themselves in the most unique way with their MINI.
Design it yourself
The launch of MINI Yours Customised is destined to place MINI at the forefront of 3D printing and automotive individualisation. MINI Yours Customised is an innovative digital product that allows you to design an array of interior and exterior trim highlights, which are then 3D printed or laser engraved onto your vehicle. The process can be done from the comfort of your own home or even on your mobile using the sleek website.
EVEN FASHION BRANDS LIKE CONVERSE ARE EMBRACING THE CUSTOMISATION TREND.
The car for you
A car isn’t just a vehicle, it’s an extension of yourself and your individuality. MINI gives you this exclusive opportunity to get creative and become your own designer. Never before has a customer and a manufacturer connected so creatively. The online tool requests your car VIN number to ensure you’re working on exactly the right model specs.
Once you’ve finished designing your MINI, the details go directly to the appropriate production facility in Germany for 3D printing. The final products are then delivered to your nearest authorised MINI dealer to fit them to your car. This entire process ensures your unique design remains exactly as you created it.
DESIGNERS CAN INTEGRATE THEIR OWN TEXT AND SIGNATURE WITHIN THE CUSTOM DESIGN.
The options are endless
Each MINI Yours Customised product offers a variety of colours, patterns, surface finishes and icons. You can also integrate your own text and signature within your design. Start by picking a design theme that suits your personality best, then select templates to customise and personalise.
