MINI Sharing plugs in to MINI Electric in South Africa.

mini sharing

MINI South Africa will launch MINI Sharing with the first all-electric MINI in November 2020. Starting in Sandton, Johannesburg, the service will be available to both MINI and non-MINI drivers who register to use the service.

As MINI South Africa ushers in the market launch of the new MINI Cooper SE, it can also be revealed that the MINI Sharing pilot programme, earmarked for introduction in 2020, will be based at BlackBrick in Sandton, a “vertical village” on the centrally-located Fredman Drive. The service will be available exclusively to residents of BlackBrick, and members of the BlackBrick Club.

Electric driving. MINIFIED.


“Since 1959, MINI has been the brand designed with the city in mind. With the introduction of the MINI Cooper SE, this authentic urban lifestyle brand is able to play its role in shaping the electrified future of urban mobility with the typical MINI go-kart feeling – now with zero emissions,” said Shaun Willis, Head of MINI South Africa.

“It is fitting that the innovative MINI Sharing scheme will be available to residents and members of Sandton’s pioneering BlackBrick initiative. We are proud to showcase MINI’s advancement of urban mobility in South Africa, as well as its willingness to engage in the growing sharing economy in this country.”

How MINI Sharing will work.

Users can register to the MINI Sharing app in a matter of minutes. After using their iOS or Android-enabled smartphones to download the app, they will go through a process to verify their driving licence and credit card details.

Once the details have been verified, guest drivers will be able to reserve a timeslot, using the app’s built-in calendar function. The selected smartphone acts as the car key, and a Bluetooth connection between the smartphone and the MINI makes it possible to open the vehicle doors and start the engine by pressing the start /stop toggle switch.

The MINI will be returned to the specified parking area and locked via the smartphone to complete the journey. The MINI Sharing App will generate a report with the travel data required for billing. Where required, the fee will be calculated based on a combination of mileage and time, and all prices are inclusive of insurance, electricity, toll fees and other associated costs.