“ I PAY ATTENTION TO THE SMALL STEPS.”

Roberto Rossetti: At the moment, my main focus is on the life cycle analysis of CO2 emissions for the entire BMW Group – from buildings and production to each individual vehicle, each component and all the materials developed. Life cycle analysis is particularly effective for climate protection and reducing CO2. This is how we create transparency. Because every vehicle, every process, every building creates CO2 throughout its life cycle. The more precisely we know exactly where emissions occur, the better we can plan the savings. Many elements are involved in a company. We do not measure every value ourselves, but we bring everything together. The right material choices are similarly effective. Much lower CO2 emissions are created when producing recyclates, which in turn lowers the overall carbon footprint. We also pollute the environment less when we use fewer primary raw materials.

Our goal is to be able to completely recycle all products at the end of their use. We can reuse recyclates, such as with industrial waste materials – metal offcuts, for example. In addition, we can obtain renewable raw materials from plants or biomass. Natural fibres made from flax are a hot topic. Or plant-based leather alternatives made from cork, cactus or mushrooms. We can also replace some of the plastics that are currently still made from petroleum, for example with plastic substitutes made from wood waste, which have an incredibly low CO2 footprint.